A website, a back office, or both.

No. The website and the back office are separately purchasable, and plenty of people will only ever want one. They are built to fit together — your site feeds your workspace without an integration in between — but neither requires the other.

Every Broker & Agent website comes with Workspace Free at no cost: a lead inbox, basic contacts, and the settings for managing your site. It is the same Workspace Free anyone can sign up for on its own — having a site with us simply adds the controls relevant to that site.

The AI assistant and chatbot, transactions and document management, compliance workflows and audit tools, automations, the Studio tools, advanced reporting, and the full team features. Free is meant to be genuinely useful for collecting and organizing leads — not a crippled trial — but the operating platform is Pro.

No, and it never will be. Full IDX/MLS search, a site that loads fast on a phone, legal pages, and the MLS credit lines you are required to show come with both plans. We also never charge you more when the site brings in more leads. Those are the things a real estate website has to get right to be worth having at all, so we are not going to charge extra for them.

Not for the first one. Workspace Pro includes one restricted transaction-coordinator login: they can reach transactions, checklists, documents, forms, and the records you assign them, but not your full CRM, your private AI history, or your personal documents. Additional coordinators and admin users are available at a lower rate than a full producer seat.

Collaboration seats, which sit on top of whichever Workspace you run. On Free they give each person their own login, roles, and a shared lead inbox. On Pro each seat is a full Pro user with their own AI allowance, which is why a Pro seat costs more than a Free one.

Yes. Free and Pro both work on their own — leads reach them from your existing site forms or through the API. If we did build your site the two connect without an integration in between, but neither product requires the other.

That is an AI project — custom work scoped and quoted before it starts, rather than a plan feature. Your own rules for how leads get sorted and qualified, an integration with the system your brokerage runs on, a workflow nobody else has. It is priced per project, and you do not need to be a Websites or Workspace customer to hire us for one.

Because the build is where the work is. Your site is designed and built for your market rather than configured from a theme, and that is a real block of design and development time. Charging it once keeps the monthly low instead of financing the build through a higher subscription for years. It is also a fraction of what agencies doing comparable custom work charge upfront.

No. After the build, websites are billed monthly and you can cancel anytime. Annual billing is optional and gets you two months free. We do not do annual lock-ins, and we do not charge per lead.

The everyday AI is unlimited: the assistant, drafting replies, summarising a contact, asking questions of your own data. Those are cheap to run and they are the whole reason the product is useful, so metering them would be self-defeating. What carries a monthly allowance is the genuinely expensive generation, chiefly image work like virtual staging, and bulk content runs. If you reach the allowance we tell you before anything stops and you can add a pack. No silent metering and no surprise invoice.

Because a brokerage is not a bigger agent. The number depends on agent count, how many MLS feeds you need, what compliance you run, and what has to be migrated. The model is simple and we will tell you plainly on a call: a platform fee plus a per-active-agent rate that steps down in bands as you grow. Active agent, not licensed seat, so a long tail of low producers does not price you out of your own system.