Broker & Agent Solutions vs. Lofty
Two AI-forward platforms with very different weight classes and price philosophies — honestly compared, with sources.
Updated July 2026 · Lofty pricing is third-party reported — confirm with the vendor
Side by side
| Broker & Agent Solutions | Lofty (Chime) | |
|---|---|---|
| Published pricing | Yes | No — demo quote |
| Entry price | $89/mo + $395 build | ~$449/mo reported |
| Setup fees | $395 one-time build | ~$299 reported |
| Top-tier price | $749/mo (unlimited seats) | ~$1,500/mo reported by tier/size |
| Website design | Custom to your market | Template-based IDX sites |
| AI follow-up | AI assistant and site chatbot with Workspace Pro | AI assistant by package |
| Lead strategy | Organic-first; ads optional | Paid-lead machinery; ad spend assumed |
| Who runs it | We do | You administer, with support |
| Best for | Agents → independent brokerages | High-volume teams wanting max tooling |
Lofty figures per independent reviews as of July 2026 (RealSavvy, Capsule, Agent Marketing Essentials); Lofty does not publish a rate card.
More tooling isn't more system
Lofty's pitch is abundance: an AI assistant, a dialer, ad automation, smart plans, team routing — a Swiss Army knife with forty blades. For a high-volume team with someone running point on the platform, that abundance is real value.
For a solo agent or small team, abundance mostly becomes surface area: features to configure, seats to justify, and a $449+ invoice defended by tools you don't open. Our design philosophy is the opposite — the three components that produce business (site, built to rank), tuned for your market, and run by us. Fewer blades; each one sharp and already in your hand.
Our honest disadvantages
Lofty ships AI features at a pace few can match, and its power dialer and mass-outreach tools serve prospecting-heavy teams in ways we don't attempt. If your operation lives on outbound calling and paid-lead volume, Lofty — alongside BoldTrail — belongs on your shortlist ahead of us.
Common questions
How much does Lofty (formerly Chime) cost compared to Broker & Agent Solutions?
Lofty doesn't publish pricing; independent 2026 reviews report packages from roughly $449/month up to $1,500/month by tier and team size, plus a ~$299 setup fee, with paid-lead tooling assuming ad spend on top. Broker & Agent Solutions publishes its pricing: $129/month solo and $299 for teams, each with a one-time build fee, and brokerages quoted on a platform fee plus per active agent. Confirm current pricing with the vendor.
Who is Lofty best for?
Teams that want an aggressive AI-powered all-in-one — CRM, IDX sites, dialers, and paid-lead machinery in one subscription — and have the budget and appetite to run it at $449+/month plus advertising.
Who is Broker & Agent Solutions best for?
Agents and independent brokerages that want the foundation — a custom IDX website, built to rank and managed for them — flat-priced, without enterprise-tier pricing or an ad-spend assumption.
Is Lofty the same as Chime?
Yes — Chime rebranded to Lofty in 2023. Reviews under both names describe the same platform lineage.
Paying for forty tools, using three?
Send us your setup — we'll build you a live preview and show you what the three that matter cost flat.
Or email hello@brokerandagent.com.